Project A - Alpha

Personal Brand: Richard Yi Design

This mad scientist of a designer has finally created a monster. One of his ultimate projects, this grand brand stands as a symbol of simplicity and modernity, painted in shades of blue.

It doesn’t confine itself to modernist design alone, but embraces a range of styles with confidence and precision. In short, this brand serves as the foundation upon which his final project is built.

A-1.1. Logo

Brainstorming & Sketching

I began brainstorming and sketching multiple layout possibilities. These sketches helped define the overall structure and atmosphere of the new design.

Draft

One of the sketches was developed into a digital draft for refinement. This stage allowed me to explore typography and color combinations more deeply.

Finalize

The final design was completed through feedback from my professor and classmates. I focused on achieving a cleaner layout and a stronger visual identity.

About Logo

My logo is modern, simple, and clean, with blue as the main color. It has a unique feature, no matter what the background is, you can still see the letter R.

If you look closely at the shapes and the space around them, the hidden R reveals itself, like a chameleon blending into its surroundings.

This represents my identity as a designer and reflects my flexible, adaptable design style.

Logo Variations

  • Logo 1

  • Logo 2

  • Logo 3

  • Logo 4

  • Logo 5

A-1.2. Brand Sheet

Brand Sheet

Brand Sheet is introducing about elements in my logo such as iconts, fonts, colors, and logo variations. Additionally, There are also Photoshop mockup images that show how my logo would look in real-world settings.

These mockups help visualize how the design works on various materials and environments, bringing the logo to life.

A-2. Business Card

Brainstorming & Sketching

I began brainstorming and sketching multiple layout possibilities. These sketches helped define the overall structure and atmosphere of the new design.

Draft

I digitalized sketches visually.

Made revision after feedback

I finalized draft after got feedback.

About Business Card

This business card is simple and modern, designed to match the logo's color. It also includes the designer’s contact information for business.

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Project B