The “Three Logo System” is a project in which a company’s logo is redesigned using its three core components: the icon, wordmark, and monogram. For this project, the selected company was Samsung, and the design features the brand’s signature blue and white color scheme.
Project H - eta
Three Logo Systems
Old Works
Progress
Idea
I researched Samsung brand history, and gathered inspiration and references related to Samsung, and the letter “S.”
Sketches & Draft
I skipped the paper sketches. Instead, I went straight into creating digital sketches and drafts. I tried many different layouts, constantly rearranging photos, logos, and product images to refine the design.
As a result…
I finished and moved 2D works on in 3D mockup to show in some real-life use cases, typical of where people encounter these designs.