Project Δ-Delta
Business Model
The failed works of this clumsy and foolish graphic designer are scattered everywhere, a trail of creative chaos. But surrender isn’t in the vocabulary of this obsession-driven mad scientist.
Fueled by sheer determination and a hint of madness, he dives back into his past mistakes, redesigning them into something new, modern, luxurious, and unapologetically bold. What was once a disaster now rises again, sharper and more refined than ever.
About
The Business Model is one of the projects I created in college, and it is a remake of an older work I previously made. It is a fictional business that combines two categories: entertainment and restaurants, and this page showcases various brand elements of that concept.
Ideas
I made mood board. A mood board is a single page of images, colors, and design elements that shows the overall style and feeling you want for a project.
Sketches
After researching and gathering ideas, I began sketching multiple layout possibilities. These sketches helped define the overall structure and atmosphere of the new design.
Draft
One of the sketches was developed into a digital draft for refinement. This stage allowed me to explore typography and color combinations more deeply.
Finalize
The final design was completed through feedback from my professor and classmates. I focused on achieving a cleaner layout and a stronger visual identity. These are B&W logo, primary logo, illustration, brand sheet, and 3D mock-up.